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Strategic Brand Management: A European Perspective

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Strategic Brand Management: A European Perspective - Keller, Kevin, and Aperia, Tony, and Georgson, Mats
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Whether you are a student seeking to learn the theory of branding, or a manager tasked with creating or sustaining a brand, the concepts and examples found here will help you understand the many important issues involved in planning and evaluating brand strategies, ultimately enabling you to make better branding decisions.

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Strategic Brand Management: A European Perspective 2011, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273737872

2nd edition

Paperback

Strategic Brand Management: A European Perspective 2008, FT Press

ISBN-13: 9780273706328

Trade paperback