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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Kim, W Chan, and Mauborgne, Renee, and Gardner, Grover, Professor (Narrator)
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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning ...

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 2006, Gildan Media Corporation, Old Saybrook

ISBN-13: 9781596590687

Audiobook CD

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 2005, Harvard Business Review Press, Boston, MA

ISBN-13: 9781591396192

Hardcover