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Sport Marketing - Mullin, Bernard J, and Hardy, Stephen, and Sutton, William A
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Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study ...

Sport Marketing 2014, Human Kinetics Publishers

ISBN-13: 9781450424981

4th edition

Unknown binding

Sport Marketing 2000, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780880118774

2nd Rev edition


Sport Marketing 1993, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780873224499