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The Other Side of Innovation: Solving the Execution Challenge - Govindarajan, Vijay, MBA, and Trimble, Chris
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Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or ...

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The Other Side of Innovation: Solving the Execution Challenge 2010, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422166963

Hardcover