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Reverse Innovation: Create Far from Home, Win Everywhere

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Reverse Innovation: Create Far from Home, Win Everywhere - Govindarajan, Vijay, MBA, and Trimble, Chris, and Nooyi, Indra K (Foreword by)
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A New York Times, Wall Street Journal, USA Today, Amazon Bestseller Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones. Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing--and if you want your firm to survive, you'd better pay attention ...

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Reverse Innovation: Create Far from Home, Win Everywhere 2013, Brilliance Audio

ISBN-13: 9781469220642

Audiobook CD

Reverse Innovation: Create Far from Home, Win Everywhere 2012, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422157640

Hardcover