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Sport Marketing - Mullin, Bernard James
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This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important

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Sport Marketing 2014, Human Kinetics Publishers

ISBN-13: 9781450424981

4th edition

Unknown binding

Sport Marketing 2000, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780880118774

2nd Rev edition

Hardcover

Sport Marketing 1993, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780873224499

Hardcover