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Sport Marketing - Mullin, Bernard J, and Sutton, William A, and Hardy, Stephen
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For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. "Sport Marketing" covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport. This upper undergraduate and graduate text provides a solid foundation of theory and principles for students seeking sport management positions. Teachers and students will appreciate the objectives, activities, and references ...

Sport Marketing 2014, Human Kinetics Publishers

ISBN-13: 9781450424981

4th edition

Unknown binding

Sport Marketing 2000, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780880118774

2nd Rev edition


Sport Marketing 1993, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780873224499