Very Good in Very Good jacket. 0471360058 Dust jacket condition: Very Good. Solid retired library book with usual library markings; else VG. Text free of underlining, writing and highlighting. Overall, a very nice clean copy. Book Description When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake. Done correctly and with creativity, market research can provide real value by serving as the radar that will alert your business to the perils and opportunities that lie ahead. Excellent marketing insight is the edge that differentiates business winners from losers. It can help your company in its effort to make? not merely serve markets. Businesses that successfully anticipate major marketplace shifts such as e-commerce, PCs, or the demand for bottled water reap rewards of legendary proportions. Few do. Less dramatic but equally important is the opportunity to improve customer understanding and marketing, which can grow profits daily. Businesses should and can do better at this. This book will show you how. As a result of their work with the Advertising Research Foundation, authors Robert Duboff and Jim Spaeth know that market research can and should be a backbone of any business strategy. They believe research needs to move beyond its traditional, limited role of a "numbers function" to its proper place as a vehicle for enlightening decision making. 320 pages.
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket., 700grams, ISBN: 9780471360056.
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