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Marketing - Baines, Paul, and Fill, Chris, and Rosengren, Sara
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Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, moving a business online, ...

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Marketing 2019, Oxford University Press, Oxford

ISBN-13: 9780198809999

5th Revised edition

Paperback

Marketing 2016, Oxford University Press, Oxford

ISBN-13: 9780198748533

4th Revised edition

Paperback

Marketing 2014, Oxford University Press, Oxford

ISBN-13: 9780199659531

3rd edition

Paperback

Marketing 2010, Oxford University Press, Oxford

ISBN-13: 9780199579617

2nd Revised edition

Paperback

Marketing 2008, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199290437

Trade paperback