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Marketing: An Introduction: International Edition (6th edition)

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Marketing: An Introduction: International Edition - Armstrong, Gary, and Kotler, Philip T.
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For courses in Principles of Marketing. This accessible, streamlined introduction to marketing by two of today's best selling marketing authors helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.

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Marketing: An Introduction: International Edition 2008, Pearson

ISBN-13: 9780135153109

9th edition

Paperback

Marketing: An Introduction: International Edition 2004, Pearson

ISBN-13: 9780131273122

7th edition

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Marketing: An Introduction: International Edition 2002, Pearson

ISBN-13: 9780131202757

6th edition

Paperback