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Strategic Brand Management - Keller, Kevin Lane
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For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long ...

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Strategic Brand Management 2012, Pearson

ISBN-13: 9780132664257

4th Revised edition

Hardcover

Strategic Brand Management 2010, Pearson Education India, Delhi

ISBN-13: 9788131756898

3rd edition

Paperback

Strategic Brand Management 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130411501

2nd edition

Hardcover

Strategic Brand Management 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131201156

Hardcover