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Marketing: An Introduction - Armstrong, Gary, and Kotler, Philip, Ph.D.
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For courses in Principles of Marketing. This accessible, streamlined introduction to marketing by two of today's best selling marketing authors helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.

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Marketing: An Introduction 2022, Pearson

ISBN-13: 9780137476459

Unknown binding

Marketing: An Introduction 2019, Pearson

ISBN-13: 9780135192122

14th edition

Hardcover

Marketing: An Introduction 2016, Pearson

ISBN-13: 9780134149530

13th edition

Trade paperback

Marketing: An Introduction 2016, Pearson

ISBN-13: 9780134132198

13th edition

Loose-leaf

Marketing An Introduction 2015, Pearson Education Limited, Harlow

ISBN-13: 9781292017518

3rd edition

Paperback

Marketing: An Introduction 2014, Pearson

ISBN-13: 9780133451276

12th edition

Paperback

Marketing: An Introduction 2012, Pearson

ISBN-13: 9780132744034

11th edition

Hardcover

Marketing: An Introduction 2012, Pearson Education Limited

ISBN-13: 9780273762607

2nd edition

Paperback

Marketing: An Introduction 2010, Prentice Hall, Boston, MA

ISBN-13: 9780136102434

10th edition

Trade paperback

Marketing: An Introduction 2009, FT Press

ISBN-13: 9780273713951

European edition

Trade paperback

Marketing: An Introduction 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136021131

9th edition

Trade paperback

Marketing: An Introduction 2008, Prentice Hall, Upper Saddle River

ISBN-13: 9780138157180

9th edition

Unknown binding

Marketing: An Introduction 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131865914

8th edition

Trade paperback

Marketing: An Introduction 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130351333

6th edition

Unknown binding

Marketing: An Introduction 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130127716

5th Revised edition

Trade paperback

Marketing: An Introduction 1993, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135545935

3rd edition

Hardcover