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International Marketing with Powerweb - Cateora, Philip R, and Graham, John
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This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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International Marketing with Powerweb 2001, Irwin/McGraw-Hill, New York

ISBN-13: 9780072551228

11th edition

Hardcover