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Public Relations Writing and Media Techniques (2nd Revised edition)

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This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features ...

Public Relations Writing and Media Techniques 2012, Pearson

ISBN-13: 9780205211678

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Public Relations Writing and Media Techniques 2008, Allyn & Bacon, Boston, MA

ISBN-13: 9780205648283

6th Revised edition

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Public Relations Writing and Media Techniques 2004, Allyn & Bacon, Boston, MA

ISBN-13: 9780205418497

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Public Relations Writing and Media Techniques 2001, Allyn & Bacon, New York, NY

ISBN-13: 9780321070142

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Public Relations Writing and Media Techniques 1996, Addison Wesley Publishing Company, New York, NY

ISBN-13: 9780673980830

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Public Relations Writing and Media Techniques 1995, Addison Wesley Publishing Company, New York, NY

ISBN-13: 9780065011067

2nd Revised edition

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Public Relations Writing and Media Techniques 1990, HarperCollins Publishers, New York, NY

ISBN-13: 9780060471057

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