Brainsteering: A Better Approach to Breakthrough Ideas

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"[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." -Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to ...

Brainsteering: A Better Approach to Breakthrough Ideas 2011, HarperBusiness, New York, NY

ISBN-13: 9780062006196

Hardcover

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