Predictably Irrational: The Hidden Forces That Shape Our Decisions

by

In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.

Predictably Irrational: The Hidden Forces That Shape Our Decisions 2010, HarperCollins Publishers Ltd, London

ISBN-13: 9780007368549

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2010, Hayakawa Publishing/Tsai Fong Books

ISBN-13: 9784152091666

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2009, Harper, New York, NY

ISBN-13: 9780061854545

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperTorch, New York, NY

ISBN-13: 9780061353239

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperCollins Publishers Ltd, London

ISBN-13: 9780007256532

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperCollins Publishers Ltd, London

ISBN-13: 9780007256525

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperCollins Publishers Ltd, London

ISBN-13: 9780007263585

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperCollins Publishers Ltd, London

ISBN-13: 9780007307432

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