Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for ...

The Competitive Strategy: Techniques for Analyzing Industries and Competitors 2004, The Free Press, New York

ISBN-13: 9780743260886

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Competitive Strategy: Techniques for Analyzing Industries and Competitors 1998, Free Press, New York, NY

ISBN-13: 9780684841489

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Competitive Strategy: Techniques for Analyzing Industries and Competitors 1980, Free Press, New York, NY

ISBN-13: 9780029253601

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