Very Good. 0130173924 Has some shelf wear, highlighting, underlining and/or writing. Great used condition. Over 1, 000, 000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket., 1300grams, ISBN: 9780130173928.
Good. Providing real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. There is a strong managerial and strategic focus. Sewn binding. Cloth over boards. 717 p. Contains: Illustrations.
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