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Z Christopher Mercer

Z. Christopher Mercer, ASA, CFA, is a luminary in the field of business valuation. He is the author of several business valuation books and is editor of the Editorial Advisory Board of Valuation Strategies, a national magazine published by the RIA Group dealing with current appraisal issues. One of the most sought-after speakers on business valuation in the nation, he is the founder and CEO of Mercer Capital Management Inc., a leading business valuation and investment banking firm. Travis W.