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William J Bernstein

William J. Bernstein is a neurologist, financial theorist, and historian whose books include A Splendid Exchange , Masters of the Word , The Birth of Plenty , and The Four Pillars of Investing . He is the co-founder of the investment management firm Efficient Frontier Advisors, and has written for publications including the Wall Street Journal and Money magazine. He was the winner of the 2017 James R. Vertin Award from CFA Institute. He lives in Oregon.