Belinda Wheaton

Belinda Wheaton is Principal Research Fellow in Sport and Leisure Cultures at the University of Brighton, UK. Her extensive research on lifestyle sport cultures has been published across a wide-range of international journals and edited collections. She is also the editor of "Understanding Lifestyle Sports: consumption, identity and difference" (Routledge, 2004) and "The consumption and representation of lifestyle sports" (Routledge, 2012).