Walter Mathews

WALTER MATHEWS is President of Walter Mathews Associates, Inc. Over the past 30 years the firm has successfully carried out a wide range of marketing assignments for nearly every facet of the travel and hospitality industries. Mr. Mathews is creator and former publisher of Restaurant Briefing, a newsletter for the more than 110,000 American Express client restaurants nationwide. His previous books include 50 Promotions That Work, 50 Service Ideas That Work, 50 More Promotions That Work, and 50...See more