Well organized and indexed, lucid and understandable text. Clear histologic and radiologic images, but could benefit from more markup or annotation. Nearly 1700 packed pages. Used as definitive ... Read More
BrandSimple: How the Best Brands Keep It Simple and Succeed
Probably one of the best contemporary nontechnical works about branding, brand development and brand marks. The author has very broad relevant experience and writes in an easy, very accessible style ... Read More
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