In this book, Gass and Seiter cover the minutia of the study of persuasion. Every conceivable communication theory is considered and every study known to man is described. Nothing is done in ... Read More
This book is chock-full of details on persuasion studies & theories, but presents it all in a very readable, coherent fashion. I'm A-cing my course!
This is the International version, but matches ... Read More
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