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PANTONE revolutionized the graphic arts industry with the launch of the PANTONE MATCHING SYSTEM(R) in 1963, which enabled designers and printers to articulate and reproduce accurate color anywhere in the world. Today, PANTONE serves not only as the premier color authority in trends, but as a consumer brand in apparel, housewares, accessories, arts and crafts, stationery and office, home furnishings, and apps.