Murray Raphel

Murray Raphel is one of the worlds leading speakers and writers on loyalty marketing and has written ten books on loyalty and direct marketing. Neil Raphel has worked with retailers to implement loyalty marketing programs and is the co-author of "Up the Loyalty Ladder" and "The Loyalty Marketing Resource Book," Janis S. Raye has helped retailers in a variety of businesses, including art galleries, optical companies, supermarkets, and restaurants, develop programs to find and keep customers.