Max Lenderman

Max Lenderman has led successful guerilla team forays for Tommy Hilfiger, Procter & Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, Bell Canada, and Virgin Mobile. Lenderman is a founding member of the International Experiential Marketing Association (IXMA). He also writes frequently on marketing- and business-related issues for "Marketing Magazine" and "Strategy" (Canada's leading marketing magazine). He lives in Toronto.