Matt Kingdon

MATT KINGDON has been at the front line of innovation for more than 20 years. ?What If!, the company he co-founded, partners with the world's most successful, forward-looking companies to galvanise innovation and deliver impact. In plain English, Kingdon tells the stories of companies grappling with innovation at scale, how they've succeeded or struggled, and what this can teach ambitious, frustrated corporate executives. "Bottom line: you are not alone and this is the practical guide for...See more