Skip to main content

Mark Friedman

Mark Friedman is best known for his groundbreaking book "Trying Hard Is Not Good Enough: How to Produce Measurable Improvements for Customers and Communities." (2005, 2015), available on His innovative approaches to social change and organizational performance are used around the world. Mark Friedman is a Senior Fellow at the Center for the Study of Social Policy in Washington, DC. He holds a B.A. in mathematics from Lehigh University.