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Lou E Pelton

Lou E. Pelton (Ph.D., University of Mississippi) is a marketing author and scholar in the Department of Marketing and Logistics at the University of North Texas. Dr. Pelton's principal research interests include marketing channels, relationship marketing, and international distribution. Dr. Pelton has authored various books, academic articles, and pedagogical aides. His articles appear in Advances in Marketing, Business Horizons, Industrial Marketing Management, Journal of the Academy of...See more