Larry Chase

A renegade veteran of twelve years on Madison Avenue, LARRY CHASE is an international Internet marketing expert who has consulted with New York Life, 3Com, Nasdaq, Con Edison, EDS, Electrolux, Auto-By-Tel, 1-800-FLOWERS, and other Fortune 500 companies. He founded the first online ad agency and is the publisher of Web Digest For Marketers (http: // His interviews, articles, reviews, and columns appear in such publications as Advertising Age, Bottom Line Business, DM News, and Inc. maga