Kaan Varnali

Kaan Varnali, Ph.D., has been conducting research on mobile marketing for more than 3 years at Boazici University, Turkey. His research has appeared in several scholarly outlets as journal articles and book chapters. He is currently an assistant professor at Istanbul Bilgi University, Turkey, where he teaches courses on new media and consumer behavior. Aysegul Toker is a professor and the chair of the Department of Management, Boazici University. Her latest publications are in the areas of...See more

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