John A Davis

John A. Davis is the author of several acclaimed marketing books: The Olympic Games Effect; Competitive Success; Measuring Marketing; Magic Numbers for Sales Management; and Magic Numbers for Consumer Marketing . He is a member of the marketing faculty at the Lundquist College of Business, University of Oregon. Previously, he was Dean, Global MBA Program, and Professor of Marketing at SP Jain, with campuses in Singapore, Dubai, and Sydney. In 2010, he was the recipient of the "Best...See more