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Frank Kardes

Frank R. Kardes is the Donald E. Weston Professor of Marketing at the University of Cincinnati College of Business. Dr. Kardes earned his Ph.D. from the Massachusetts Institute of Technology. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology and is a fellow of several professional societies. His research focuses on consumer judgment and inference processes, persuasion and advertising, and consumer and managerial decision making. He has...See more