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Don Sexton

Don Sexton is Professor of Marketing at Columbia University, a recipient of Columbia Business School's Distinguished Teaching Award, and the founder and principal of The Arrow Group, Ltd.(R), a marketing consulting and training firm whose clients have included GE, IBM, DuPont, Verizon, Citigroup, Pepsi, Unilever, and Pfizer, among many other well-known companies. He has taught at Columbia for more than forty years and his articles on marketing and branding have appeared in numerous...See more