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Don Norman

Don Norman is co-founder and principal of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services, and whose clients include companies from AT&T and Pfizer to the Ford Motor Company and Google. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of...See more