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David W. Stewart

David W. Stewart is Professor of Marketing in the School of Business Administration at the University of California, Riverside. Dr. Stewart is a past editor of the Journal of Marketing. He has authored or co-authored more than 200 publications and seven books including (with Roy Young and Allen Weiss) "Marketing Champions: Practical Strategies for Improving Marketing s Power, Influence and Business Impact" (Wiley, 2006). His research has examined a wide range of issues including marketing...See more