An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath ... Read More
Made to Stick: Why Some Ideas Survive and Others Die
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and ... Read More
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