Brian Wansink

A Marketing Ph.D. graduate of Stanford University in 1990, Dr. Brian Wansink is currently teaching out of the College of Commerce and Business Administration at the University of Illinois, Urbana-Champaign. Dr. Wansink holds positions on the editorial boards of several publications, including: the Journal of Marketing, the Journal of Advertising Research, and the Journal of Database Marketing. His research interests involve revitalizing mature brands and investigating why marketing variables...See more