Bernd Schmitt

Bernd Schmitt is the world's #1 authority on customer experience, brands, and innovation. As Professor at Columbia Business School, Executive Director of the Center on Global Brand Leadership, and CEO of the EX Group, he has lectured and consulted in 20 countries, appearing on CNN, CNNfn, BBC, Bloomberg, and CNBC; and in The New York Times, Financial Times, and Fortune. He wrote the global bestseller "Experiential Marketing, and co-authored "Marketing Aesthetics. David L. Rogers is Assistant...See more