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Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR , which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands . Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group....See more