You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and ...
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Very good. Support Your Planet. Buy CLEAN EARTH BOOKS. Shipping orders swiftly since 2008. This book is in excellent condition and comes with a 100% Money Back Guarantee. Our customer service can't be beat! Tracking included on all orders.
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Fair. Book may have visible use and some wear. It may have creases on the cover and some folded pages. This is a used book but in good condition. Thank you for shopping Goodwill Southern California. Your purchase helps create jobs and transforms people through the power of work.
Good in good dust jacket. UK HARDCOVER EDITION. Interior is crisp, bright, and free of all markings. Pages so slight discoloration due to age. Exterior remains in good condition but shows wear along the edges.
Very good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse.
Good. This is a hard cover book. It is a solid readable copy that may have a minor bump or bruise. Minor cover or page wear/markings may be present as signs of previous use. Any additional materials( access codes/ CD Rom, etc. ) are NOT promised to be included. Fast Shipping Monday through Friday-Safe and Secure!
The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.
Jul 29, 2008
Worth reading but only partially delivers on promi
Worth reading but leaves you frustrated. Need a more directive insight into question.
Apr 1, 2007
Are you a purple cow?
Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not?
This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million.
A definite must read for all small business folks and sales professionals.
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