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Basic Marketing: A Marketing Strategy Planning Approach (16th Revised edition)

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This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic Marketing: A Marketing Strategy Planning Approach 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529950

18th edition

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach 2010, Irwin/McGraw-Hill

ISBN-13: 9780077473631

18th edition

Unknown binding

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Basic Marketing: A Marketing Strategy Planning Approach 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381053

17th edition

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529806

16th Revised edition

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach 2006, Irwin/McGraw-Hill, London

ISBN-13: 9780073324043

16th edition

Hardcover

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