An overview: "Strategy 2008-2009" is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will be published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.

Strategy 2008, Irwin/McGraw-Hill

ISBN-13: 9780073381282

2008-2009 edition

Trade paperback

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