Essentials of Marketing (7th edition)

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Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience ...

Essentials of Marketing 2011, South Western Educational Publishing

ISBN-13: 9780538478342

7th edition

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Essentials of Marketing 2008, South Western Educational Publishing

ISBN-13: 9780324656206

6th edition

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Essentials of Marketing 2006, South-Western, Mason, OH

ISBN-13: 9780324366075

International Student edition

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Essentials of Marketing 2005, Thomson South-Western, New York

ISBN-13: 9780324316643

5th Student edition

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Essentials of Marketing 2005, Thomson South-Western

ISBN-13: 9780324282900

4th Revised edition

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Essentials of Marketing 2004, Thomson South-Western

ISBN-13: 9780324282924

4th edition

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Essentials of Marketing 2001, South-Western, Mason, OH

ISBN-13: 9780324147971

2nd edition

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Essentials of Marketing 2000, South Western Educational Publishing

ISBN-13: 9780324043761

2nd edition

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Essentials of Marketing 1998, South Western Educational Publishing, Cincinnati, OH

ISBN-13: 9780538879262

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Essentials of Marketing 1998, South-Western, Mason, OH

ISBN-13: 9780538891257

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