ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

Essentials of Marketing 2011, South Western Educational Publishing

ISBN-13: 9780538478342

7th edition

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Essentials of Marketing 2008, South Western Educational Publishing

ISBN-13: 9780324656206

6th edition

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Essentials of Marketing 2006, South-Western, Mason, OH

ISBN-13: 9780324366075

International Student edition

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Essentials of Marketing 2005, Thomson South-Western, New York

ISBN-13: 9780324316643

5th Student edition

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Essentials of Marketing 2005, Thomson South-Western

ISBN-13: 9780324282900

4th Revised edition

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Essentials of Marketing 2004, Thomson South-Western

ISBN-13: 9780324282924

4th edition

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Essentials of Marketing 2000, South Western Educational Publishing

ISBN-13: 9780324043761

2nd edition

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Essentials of Marketing 1998, South Western Educational Publishing, Cincinnati, OH

ISBN-13: 9780538879262

Hardcover

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