Preface to Marketing Management (13th Revised edition)

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"Preface to Marketing Management, 13/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required ...

A Preface to Marketing Management 2014, McGraw Hill Higher Education, London

ISBN-13: 9780077861063

14th Revised edition

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A Preface to Marketing Management 2014, McGraw Hill Higher Education, London

ISBN-13: 9781259251641

14th International edition

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Preface to Marketing Management 2012, McGraw-Hill Education, New York, NY

ISBN-13: 9780078028847

13th Revised edition

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Preface to Marketing Management 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071318020

13th Revised edition

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A Preface to Marketing Management 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529967

12th edition

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Preface to Marketing Management 2010, McGraw Hill Higher Education, London

ISBN-13: 9780071221115

12th Revised edition

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A Preface to Marketing Management 2007, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780073380964

11th edition

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Preface to Marketing Management 2007, McGraw Hill Higher Education, London

ISBN-13: 9780071283359

11th Revised edition

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Preface to Marketing Management 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072962161

10th edition

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Preface to Marketing Management 2005, McGraw-Hill Publishing Co., London

ISBN-13: 9780071116350

10th Revised edition

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A Preface to Marketing Management 2003, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071198714

9th edition

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Preface to Marketing Management 2002, McGraw-Hill Inc.,US, New York

ISBN-13: 9780072466584

9th edition

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A Preface to Marketing Management 2000, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073661513

8th edition

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Preface to Marketing Management 1999, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071169776

International 8 Revised edition

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A Preface to Marketing Management 1997, Irwin Professional Publishing

ISBN-13: 9780256202816

7th Revised edition

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A Preface to Marketing Management 1994, Irwin Professional Publishing

ISBN-13: 9780256122510

6th edition

Hardcover

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A Preface to Marketing Management 1991, Irwin Professional Publishing, New York

ISBN-13: 9780256094459

5th edition

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A Preface to Marketing Management 1988, Business Publications, Incorporated, Plano

ISBN-13: 9780256060782

4th edition

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A Preface to Marketing Management 1985, Business Publications, Incorporated

ISBN-13: 9780256032734

3rd edition

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