eTrust: Forming Relationships in the Online World

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There is one thing that moves online consumers to click "add to cart," that allows sellers to accept certain forms of online payment, and that makes online product reviews meaningful: trust. Without trust, online interactions can't advance. But how is trust among strangers established on the Internet? What role does reputation play in the formation of online trust? In eTrust , editors Karen Cook, Chris Snijders, Vincent Buskens, and Coye Cheshire explore the unmapped territory where trust, reputation, and online ...

eTrust: Forming Relationships in the Online World 2009, Russell Sage Foundation Publications, New York, NY

ISBN-13: 9780871543110

Hardcover

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