eCommerce: Formulation of Strategy

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This is the first book about the formulation, development and execution of e-strategy written entirely for senior executives in the language of the boardroom. Leading eCommerce expert Robert Plant cuts through the "consultantese" and technobabble to present a comprehensive, balanced, integrated strategy for ECommerce leadership. Drawn from research and interviews with senior executives at more than 40 of the world's largest organizations, Plant's strategy addresses all four key drivers of eCommerce success: brand, ...

eCommerce: Formulation of Strategy 2000, Prentice Hall, Upper Saddle River

ISBN-13: 9780130198440

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