eCommerce: Formulation of Strategy


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*Build a balanced, integrated strategy for eCommerce leadership! *Brand, technology, service, market, development strategies, and beyond *A boardroom guide to the latest trends in eCommerce technology *Based on research at more than 40 leading eCommerce organizations The senior executives guide to e-strategy formulation, development, and execution In this book, global eCommerce expert Dr. Robert Plant cuts through the technobabble to present the first balanced, integrated strategy for eCommerce leadership. Plant organizes ...

Ecommerce: Formulation of Strategy 2000, Addison Wesley Longman, Upper Saddle River, NJ

ISBN-13: 9780130198440

Trade paperback