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Monsoon Commerce Appoints New Leadership to Drive Alibris Retail Growth

Adam Silverman, e-commerce veteran, to head up premier media e-commerce site and marketplace

EMERYVILLE, CA—December 7, 2011 — Monsoon Commerce, Inc., a leading provider of online marketplace and e-commerce solutions for merchants, today announced the appointment of Adam Silverman to the position of general manager of Alibris, including and As head of Alibris, Silverman is responsible for developing and executing strategic growth initiatives for a business recently ranked 123rd in the Internet Retailer Top 500.

Silverman joins a talented, growing executive team focused on building the multiple assets of the Monsoon Commerce offering, including the recently launched marketplace selling solution, Seller Connect.

"Adam brings extensive leadership experience to the team, and his appointment reinforces our commitment to developing the Alibris Retail arm of Monsoon Commerce," stated Brian Elliott, CEO of Monsoon Commerce. "Alibris is the book, music, and movie lover's one-stop-shop, a place where independent sellers and buyers come together and enjoy such benefits as our holiday gift center, back-to-school specials, and a vast selection of new and used merchandise."

Over the past 16 years, Silverman has grown online retail sales for top retailers such as Wet Seal, Target, and Musician's Friend, and he has held various marketing and operations leadership positions. At Musician's Friend, a division of Guitar Center, Silverman held the position of director of marketing and led the overall strategic brand and marketing direction for this Internet Retailer Top 50 business.

Concluded Elliott, "Adam understands our business, and the true value in adding him to the team comes not only from his experience and ability to think strategically, but in his energy and drive to build the Alibris brand. We are excited to have a leader in place who can take this business to the next level."

About Alibris and Monsoon Commerce

Alibris, a premier online marketplace, is owned and operated by Monsoon Commerce, which helps merchants grow their sales through online marketplaces, online stores, and multiple channels. Learn more at

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